Augmented insurance market to 2022, for a mutual insurance group
Context
The insurance industry is undergoing radical change: a volatile market, the emergence of new competitors, a foreseeable decline in insurable business, the emergence of new insurance needs, the rise of digital technology... Against this backdrop, insurers need to reinvent themselves by identifying new growth drivers.
Objective
Our client has asked VERTONE to identify new growth areas for the entire group by 2022.
VERTONE contribution
Formalization of a trend map of French society, formalization of the new universes of needs, associated needs and sub-needs,construction of a strategic segmentation, qualification of each of the segments, and identification of the sensitivity of each segment to the new universes of needs via the realization of a quantitative study.To find out more, contact our team JTVCaHVic3BvdCUyMHR5cGUlM0Rmb3JtJTIwcG9ydGFsJTNENjExOTAxOSUyMGlkJTNEOGVjNTAxYzQtOTliMC00NDk5LWIwMWEtN2ZiMGMyNTEwN2NkJTVE
