Benchmark of business models with a view to completely overhauling its Customer Relations business model
Context
Our customer, a company in the energy sector, is looking to implement a new CRM system that will enable it to understand and centralize all its customer relations. In this context, and with a view to adapting and overhauling its customer relations business model, it would like to benefit from expert insight into market practices.
Objective
- Produce a "living" multi-stakeholder benchmark of all practices and trends in the energy sector
VERTONE contribution
- Definition of the upstream issues involved in redesigning the business model
- Framing the benchmark: scope, subjects and questions to be investigated, players to be interviewed
- Interviews with fifteen Customer Relationship Managers from groups of similar size.
- Preparing and presenting a summary
- Strategic dialogue with the customer to establish recommendations and scenarios for business model evolution
To find out more, contact our team
