Publications
Discover our insights: the analyses of our experts to transform trends into growth drivers.
Cultural transformation has become a key strategic driver for companies facing rapid changes in their operating environment. It involves bringing about lasting changes in behavior, collaboration styles, and management practices in order to align corporate culture with performance objectives. In complex sectors such as banking, this transformation […]
...On January 1, 2026, the sixth phase of the Energy Saving Certificates (CEE) program, also known as CEE P6, took effect. A cornerstone of France’s energy transition strategy, the program has been strengthened through a significant increase in mandatory targets and more rigorous inspections, and is gradually being refocused on the most […]
...For a decade, Industry 4.0 has been driven by the “all-technology” mantra: IoT, automation, and connected production lines. However, investing millions of euros in digital tools proves fruitless if the organization does not evolve. Today, the advent of Industry 5.0 puts people and sustainability back at the center of the equation. In this new paradigm, two functions that have historically […]
...Reindustrialization will not take place solely in factories. It will also depend on companies’ ability to transform their marketing and sales functions into true drivers of competitiveness. Why? French industry is undergoing a historic transformation: accounting for 17.2% of GDP and with an investment plan of 35 billion euros by 2030, […]
...When a family chooses a shopping center on a Saturday morning, it’s not the number of points they’ve earned or the latest coupon that makes the difference. They’re looking for simplicity: finding a parking spot without driving around for ten minutes, keeping their kids entertained, enjoying an unexpected event, or simply having a good time. For […]
...With households holding more than €7 trillion in financial assets—a record high—French savings are undergoing profound changes. The decline of regulated savings accounts, the strong resurgence of life insurance, the rise of ETFs, and the growth of digital assets: individuals are becoming more discerning, seeking diversification, performance, and purpose. In this context, the […]
...Why? Today, choosing a customer engagement marketing solution is no longer simply a matter of selecting the right software. It is a strategic decision that must support your customer promise. The market for marketing, loyalty, and customer engagement solutions is constantly evolving. For marketing and customer departments, the key challenge is to find a technology partner that will integrate seamlessly […]
...In a few years, an increasing proportion of online searches and shopping journeys will take place through conversational interfaces powered by large language models (LLMs). The shopping experience will no longer begin with a Google search or by browsing an e-commerce site, but with a conversation with an AI capable of understanding a need, comparing […]
...The energy sector is undergoing a revolution. Against the backdrop of a massive boom in renewable energy, the electricity market in France and Europe is undergoing a profound transformation, presenting a complex challenge for all industry stakeholders. Concurrently with the end of the ARENH (Regulated Access to Nuclear Electricity […]
...In a broader examination of the customer journey, the Store Locator is still often viewed as a peripheral feature of brand websites, designed primarily to provide customers with practical information such as addresses, hours of operation, or contact details. It is thus generally seen as a functional tool, but one that is separate from the core elements of the digital experience. […]
...Energy Perspective #2: Analyzing Trends and Challenges in Destination Charging for Electric Vehicles
The rollout of “destination” electric charging in the retail sector is becoming both a strategic and visible issue. Visible, because charging stations are being installed in parking lots and along everyday routes. Strategic, because they are transforming the customer experience, foot traffic at these locations, and, inevitably, the economic equation for the operators. […]
...Against a backdrop of accelerating decarbonization and falling energy prices in wholesale markets, energy suppliers are stepping up their efforts to expand their customer base and innovate in B2C offerings and services, both in France and internationally. Three years after the price crisis, customers have become more knowledgeable […]
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