Publications
Discover our insights: the analyses of our experts to transform trends into growth drivers.
Start your transformation, from experimentation to adoption For what? Since the release of ChatGPT at the end of 2022, generative artificial intelligence has accelerated dramatically. In just a few months, it has gone from being an emerging technology to an essential strategic issue for most major corporations. Productivity, business transformation, large-scale personalization [...]
...In a world where the experience now counts almost more than the product, events are one of the most powerful and sometimes underestimated tools for luxury brands. More than just a showcase, it's becoming a gas pedal of desirability, relationship-building and loyalty with the most precious customers. Luxury: a world apart, [...]
...Managers are faced with a complex equation: an avalanche of day-to-day decisions, projects launched but not always followed through, ideas that remain in the drawer for lack of time or resources. The result: a growing gap between strategic vision and operational reality. It is precisely to bridge this gap that the role of the [...]
...High-end beauty brands are facing increasingly varied customer expectations: personalization, CSR commitment, digital experience... In this context, loyalty programs represent a strategic lever to express their vision, their innovations and their commitments. However, according to a Vertone¹ study, the majority of programs in the sector are based on a [...].
...ETFs, a new era in retail investing Today, it's hard to ignore the phenomenon: ETFs are on everyone's lips. These exchange-traded funds, designed to replicate the performance of a stock market index, are attracting a growing number of retail investors. Between the first quarter of 2023 and the first quarter of 2025, the number of new ETF investors [...].
...The French pet market is experiencing sustained growth and attracting an increasing number of players, from specialist retailers to supermarkets, as well as entrants from outside the sector. With pet ownership on the rise, the premiumization of products and the growing importance of animal welfare, pet owners are no longer content with simple [...].
...For several decades now, the expression "France moche" (ugly France) has been used to describe the landscapes of urban suburbs marked by monotonous shopping zones, huge parking lots and standardized facades. These spaces, inherited from the boom in supermarkets in the 1960s, symbolize an era when urban planning was based on extensive use of the car, in a period of rapid urbanization.
...Faced with the urgency of climate change and growing pressure from stakeholders, companies and local authorities need to demonstrate their commitment to the energy transition. One of the most accessible levers for rapidly decarbonizing their electricity purchases is the use of Guarantees of Origin (GO), electronic certificates issued for each MWh produced from renewable energy sources.
...Shopping centers, symbols of mass consumption since the 1960s, occupy a prominent place in the French economic landscape. In 2021, the 800 or so shopping centers spread across the country will represent 18 million m² of usable retail space, generating sales estimated at 130 billion euros and employing 560 [...].
...The disintermediation of e-commerce is accelerating apace. Marketplaces and other online audience hubs are nothing new, but their influence on the buying process has never been greater. As a result, it is becoming increasingly difficult for a brand to emerge and exist in this ultra-competitive red ocean of digital commerce. For [...]
...With energy bills doubling or even tripling in the run-up to the 2022 energy price crisis, heightened regulatory constraints, new consumer expectations and pressure from the climate, property managers have seen their relationship with energy change over the last few years: energy has gone from being a simple cost [...].
...In an automotive market undergoing a technological revolution, automakers are no longer competing solely on design or powertrains, but on lines of code, the integration of artificial intelligence and new mobility uses. Faced with more connected and demanding customers, these automakers must innovate in order to reinvent themselves, as [...] points out.
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