Publications
Discover our insights: the analyses of our experts to transform trends into growth drivers.
When a family chooses a shopping center on a Saturday morning, it’s not the number of points they’ve earned or the latest coupon that makes the difference. They’re looking for simplicity: finding a parking spot without driving around for ten minutes, keeping their kids entertained, enjoying an unexpected event, or simply having a good time. For […]
...With households holding more than €7 trillion in financial assets—a record high—French savings are undergoing profound changes. The decline of regulated savings accounts, the strong resurgence of life insurance, the rise of ETFs, and the growth of digital assets: individuals are becoming more discerning, seeking diversification, performance, and purpose. In this context, the […]
...Why? Today, choosing a customer engagement marketing solution is no longer simply a matter of selecting the right software. It is a strategic decision that must support your customer promise. The market for marketing, loyalty, and customer engagement solutions is constantly evolving. For marketing and customer departments, the key challenge is to find a technology partner that will integrate seamlessly […]
...In a few years, an increasing proportion of online searches and shopping journeys will take place through conversational interfaces powered by large language models (LLMs). The shopping experience will no longer begin with a Google search or by browsing an e-commerce site, but with a conversation with an AI capable of understanding a need, comparing […]
...The energy sector is undergoing a revolution. Against the backdrop of a massive boom in renewable energy, the electricity market in France and Europe is undergoing a profound transformation, presenting a complex challenge for all industry stakeholders. Concurrently with the end of the ARENH (Regulated Access to Nuclear Electricity […]
...In a broader examination of the customer journey, the Store Locator is still often viewed as a peripheral feature of brand websites, designed primarily to provide customers with practical information such as addresses, hours of operation, or contact details. It is thus generally seen as a functional tool, but one that is separate from the core elements of the digital experience. […]
...Energy Perspective #2: Analyzing Trends and Challenges in Destination Charging for Electric Vehicles
The rollout of “destination” electric charging in the retail sector is becoming both a strategic and visible issue. Visible, because charging stations are being installed in parking lots and along everyday routes. Strategic, because they are transforming the customer experience, foot traffic at these locations, and, inevitably, the economic equation for the operators. […]
...Against a backdrop of accelerating decarbonization and falling energy prices in wholesale markets, energy suppliers are stepping up their efforts to expand their customer base and innovate in B2C offerings and services, both in France and internationally. Three years after the price crisis, customers have become more knowledgeable […]
...It’s hard to look ahead to 2026 without mentioning artificial intelligence—and more specifically, its impact on customer relations. For over a decade, every technological wave (digital, e-commerce, self-service, automation) has been accompanied by the same narrative: the end of brick-and-mortar retail, the disappearance of the salesperson, and the erosion of “human” customer relations. The spectacular rise of generative AI is now […]
...With the launch of Oriance, Crédit Agricole has a clear ambition: to offer "simplified, modern, and accessible" life insurance, particularly to attract young working customers. In its initial communications, CA highlights: On paper, the new life insurance policy provided by Predica ticks all the boxes for the expectations of the new generation. Context of democratization of investment This positioning is indicative of a movement […]
...Since 2020, the retail sector has faced a series of unprecedented shocks: a global pandemic, declining purchasing power, sustained inflation, increasingly complex logistics, and higher customs duties. All of these factors have had a lasting impact on household consumption, both in terms of volume and value. According to INSEE (2024), the […]
...The growth of destinations served by medium-haul long-haul aircraft is set to continue through the end of 2025. Several airlines have announced plans to expand their offerings in this segment. In the summer of 2026, Irish airline Aer Lingus will launch two new transatlantic routes using Airbus A321XLR aircraft, connecting Dublin to Pittsburgh and Dublin to Raleigh-Durham. Jetstar now offers […]
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