Publications
Discover our insights: the analyses of our experts to transform trends into growth drivers.
An effective CRM strategy is not just about sending marketing campaigns or implementing a customer relationship management tool. Above all, it aims to better understand customer behavior, personalize interactions, and build long-term customer value through data. To achieve this goal, CRM […]
...Today, generative artificial intelligence has entered a new phase. Following initial pilot projects and experiments, companies must now successfully complete their AI transformation in order to sustainably deploy value-creating use cases. Governance, change management, organizational culture, and user adoption are becoming the true drivers of success. At the latest edition of Next Tourisme, in June […]
...In just a few months, generative artificial intelligence has emerged as a strategic priority for businesses. The benefits are clear: increased productivity, an improved employee experience, automation of certain tasks, accelerated innovation, and greater service personalization. Managing AI-driven change has thus become a strategic priority. Beyond the tools themselves, organizations must […]
...With the deadline set for June 7, 2026, France has failed to meet the deadline for transposing Directive 2023/970 on pay transparency. With the directive now scheduled to take effect on January 1, 2028, companies have the year 2027 to come into compliance—a year that will be well needed, both to work on […]
...Data governance has become a strategic issue for players in the financial services sector. Banks, insurers, payment institutions, and finance companies must now balance regulatory requirements, data quality, cybersecurity, and the accelerating use of artificial intelligence. In this context, one question consistently arises: How should the data department be organized? Should it be part of IT, or should it […]
...Managers and internal mobility have an ambivalent relationship, one that is often underestimated in HR policies. Managers are expected to develop their team’s talents, foster their growth, and contribute to the company’s internal mobility policy. At the same time, they are evaluated on their operational results, expected to meet often ambitious targets, and […]
...With the deadline set for June 7, 2026, France has failed to meet the deadline for transposing Directive 2023/970 on pay transparency. With the directive now scheduled to take effect on January 1, 2028, companies have the year 2027 to come into compliance—a year that will be well needed, both to work on […]
...Loyalty programs are increasingly opening up to partnerships. This trend serves a dual purpose: to enhance the value proposition offered to customers and to improve the programs’ economic viability. However, not all partnerships create value. Their effectiveness depends above all on the role they play in the strategy […]
...Generation Z is now at the center of much of the debate surrounding the workplace. Perceived as more demanding, less loyal, or harder to hire, this generation is prompting many companies to reevaluate their management practices, HR policies, and employer brand. According to the Pew Research Center, Generation Z includes people born between 1997 and 2012. According to […]
...Internal mobility within companies is often referred to as a universal tool—an HR strategy that helps retain talent, reduce turnover, and address workforce planning challenges. However, expectations regarding mobility do not seem to be the same across generations. Young employees under 30 and experienced employees over 45 do not view internal mobility in the same way […]
...Cultural transformation has become a key strategic driver for companies facing rapid changes in their operating environment. It involves bringing about lasting changes in behavior, collaboration styles, and management practices in order to align corporate culture with performance objectives. In complex sectors such as banking, this transformation […]
...On January 1, 2026, the sixth phase of the Energy Saving Certificates (CEE) program, also known as CEE P6, took effect. A cornerstone of France’s energy transition strategy, the program has been strengthened through a significant increase in mandatory targets and more rigorous inspections, and is gradually being refocused on the most […]
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