Publications
Discover our insights: the analyses of our experts to transform trends into growth drivers.
An open-source tool called REA now enables AI agents to reconstruct how a piece of software works without its source code. For software vendors and their customers alike, the issue is far more strategic than technical: where does value now lie? Raphael Butruille, a partner at Vertone, shares his perspective on this […]
...The “great transfer” refers to the massive transfer of wealth between generations—through inheritance or gifts—that is expected to take place in France in the coming decades. For banks, insurers, and wealth management firms, understanding this phenomenon is essential to anticipating how client relationships will evolve. Amounts transferred, the age of heirs, the role of real estate, the role of […]
...Vertone served as a consulting partner for the 2026 edition of Next Tourisme. A common theme emerged from these discussions among stakeholders in the travel, hospitality, and retail sectors: AI is shifting the starting point of the customer journey from search to conversation. The question is no longer whether this shift will occur, but […]
...The democratization of investing is no longer an emerging trend: it is gradually becoming a new standard in the savings market, driven by all relevant stakeholders: individuals, savings and investment providers, finfluencers, and regulators. The democratization of investing refers to the gradual opening up of financial investments to the widest possible audience, regardless of […]
...Artificial intelligence is not merely a technological advancement: it is bringing about lasting changes to job roles, skills, and the way businesses are organized. Following a phase of research and the subsequent rise of generative AI, organizations are now entering a new phase characterized by AI agents, process automation, and the emergence of systems capable of collaborating with […]
...With the deadline set for June 7, 2026, France has failed to meet the deadline for transposing Directive 2023/970 on pay transparency. With the directive now scheduled to take effect on January 1, 2028, companies have the year 2027 to come into compliance—a year that will be well needed, both to address pay gaps […]
...An effective CRM strategy is not just about sending marketing campaigns or implementing a customer relationship management tool. Above all, it aims to better understand customer behavior, personalize interactions, and build long-term customer value through data. To achieve this goal, CRM […]
...Today, generative artificial intelligence has entered a new phase. Following initial pilot projects and experiments, companies must now successfully complete their AI transformation in order to sustainably deploy value-creating use cases. Governance, change management, organizational culture, and user adoption are becoming the true drivers of success. At the latest edition of Next Tourisme, in June […]
...In just a few months, generative artificial intelligence has emerged as a strategic priority for businesses. The benefits are clear: increased productivity, an improved employee experience, automation of certain tasks, accelerated innovation, and greater service personalization. Managing AI-driven change has thus become a strategic priority. Beyond the tools themselves, organizations must […]
...With the deadline set for June 7, 2026, France has failed to meet the deadline for transposing Directive 2023/970 on pay transparency. With the directive now scheduled to take effect on January 1, 2028, companies have the year 2027 to come into compliance—a year that will be well needed, both to work on […]
...Data governance has become a strategic issue for players in the financial services sector. Banks, insurers, payment institutions, and finance companies must now balance regulatory requirements, data quality, cybersecurity, and the accelerating use of artificial intelligence. In this context, one question consistently arises: How should the data department be organized? Should it be part of IT, or should it […]
...Managers and internal mobility have an ambivalent relationship, one that is often underestimated in HR policies. Managers are expected to develop their team’s talents, foster their growth, and contribute to the company’s internal mobility policy. At the same time, they are evaluated on their operational results, expected to meet often ambitious targets, and […]
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