Industry
Industry: strategic advice for coping with change
In the face of technological change and the challenges of reindustrialization, Vertone supports industrial companies in their transformation, helping them to build high-performance organizational models and customized marketing and sales strategies to meet their business challenges.
The industrial sector faced with the challenges of competitiveness and transition
All industrial sectors are undergoing rapid change, forcing players to evolve their practices in order to remain competitive, both in terms of technological innovation and in terms of product and organizational thinking.
The best-performing industrial players integrate the latest technological innovations into their production lines, succeed in reducing their time-to-market, and have a high-performance marketing and sales approach (choice of direct and indirect sales channels, product pricing, targeted prospecting, quantified follow-up of sales results, sales force management, etc.).
Knowing your customer, identifying the segment to which they belong, anticipating their needs in terms of supplies or new products, and offering them appropriate services, particularly in after-sales, are all levers for differentiation from the competition.
Vertone can help you meet these challenges and build a lasting transformation.
Our innovative, customized solutions
Deploy product and technological innovation to boost your performance
In an industrial sector that is constantly evolving and affected by numerous technological advances (generative AI, IOT, digital twins, robotization, cyber...), innovation is the key to ensuring your company's sustainability and differentiation in its market.
Vertone can help you turn innovation into a strategic lever for value creation. We help you to structure and deploy appropriate innovation processes, whether for open innovation, innovative new products/services or internal innovation (CVC). We foster the emergence of innovation by tackling the key question: "How do you bring about innovation from a business point of view?" through structured, pragmatic approaches.
Improving the customer experience with a strategy focused on customer needs
Are you looking to strengthen your customer relationships and build long-term loyalty? Vertone can help you design customer-focused roadmaps, placing your customers at the center of your strategies. To do this, we use data to better understand your customers, segment them, and then trigger targeted, economically viable actions.
We also support you in the choice and deployment of customer relations tools (CRM, ERP). We create personalized experiences for your customers (in B2B and B2C), to strengthen their attachment to the brand and products, right through to the implementation of customer experience and satisfaction measurement programs: Net Promoter Score (NPS), Voice Of Customer (VOC), etc...
Develop a targeted strategy and accelerate your sales force
We work with you to develop your sales strategy, including targeted prospecting, the creation of Business Partner Programs to boost indirect sales, a focus on the most successful distributors, and the implementation of motivating sales challenges and incentives.
We help you to implement this strategy according to a winning sales model, with clear objectives, precise customer/product segmentation, a differentiated value proposition and optimized sales force organization.
To ensure that your sales teams develop their skills, we deploy customized training and coaching plans, as well as business and sales action management tools.
Make your customer service a lever for differentiation and customer satisfaction in your after-sales market
In industrial markets where product technicality is key, differentiating yourself from the competition means developing high-performance after-sales services.
We can help you design high-performance business models around your customer service.
We help you harmonize your procedures, anticipate product malfunctions and provide your customers with all the information they need (product component details, repair manuals, available spare parts stock, distributor extranet, etc.).
We can help you position your customer service department at the right level of the organization, with the appropriate operating methods in the regions or subsidiaries.
Redefining your organization to accelerate transformation and performance
We support you in aligning your organizational models with your strategic ambitions and anchoring a lasting transformation. We provide you with an external viewpoint: benchmarks of comparable organizations in your markets, deciphering organizational trends, analysis of the evolution of professions in relation to sector dynamics (digitalization, robotization, new customer expectations, etc.).
We work with you to design the organizational models best suited to your context: optimizing the organizational structure, sizing the workforce, overhauling governance, defining processes, managerial rituals and management practices.
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