Definition of a BtoC marketing strategy for a leading floral transmission company
Context
Leader in flower delivery, in a slow-growth market increasingly challenged by pure players players our customer is looking to find new growth drivers and increase its food-to-go rate for flower purchases.
Objective
Identify growth opportunities in high-potential markets
Defining a product and service strategy to accelerate growth, particularly in e-commerce.
VERTONE contribution
- Market analysisMarket analysis: study of consumer trends, customer survey to analyze market needs and behavior, competitive benchmarking
- Study of customer positioning : customer survey, internal interviews
- Strategic segmentation
- Defining the challenges and objectives of the marketing strategy :
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