Defining a customer loyalty strategy for a sports player
Context
Against a backdrop of trivialized loyalty schemes, this retailer wanted to review all its loyalty schemes in order to adapt them to new consumer trends and expectations.
Objective
Define the customer value drivers to be developed and identify priority customer segments. Define a new, comprehensive loyalty program, integrating transactional, service and community-based axes.
VERTONE contribution
Ability to study the entire customer base and identify key data insights. Co-construction of a complete loyalty offer, including the associated business model. Carry out quantitative customer surveys to ensure that the future system is well received.To find out more, contact our team
