Defining a transport operator's position in terms of bus station operations
Context
As part of its diversification strategy, the customer wishes to define a differentiating and commercially impactful positioning to develop an offer based on its know-how in bus station operation.
Objective
Identify stakeholder expectations and customer differentiators to build a powerful promise, for which evidence can already be put forward and deployed in the field.
VERTONE contribution
- Market mapping (current competitors and potential new entrants),
- Analysis of competitor positioning, mapping of stakeholders and power relations, and analysis of their expectations
- Identify target market segment,
- Inventory of the customer's current know-how and differentiators across all its activities
- Co-constructing the promise with operational teams
- Formalization and inventory of key evidence
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