Design and deployment of a new service offering using the Design Sprint method in the transport sector
Context
A few years after launching a product-centric offering based on a low-cost production model, our customer needed to address the limits of its model by designing a new customer-centric offering to sustain its deployment in a competitive environment.
Objective
In this context, VERTONE intervened to overhaul the service offering and drive its implementation, in order to increase revenues and customer-perceived value.
VERTONE contribution
- Framing & diagnosis: 360° strategic diagnosis (brand, offer, customers, distribution, customer experience, production...), multi-sector benchmark, framing file for the design phase (scope of reflection), definition of targets
- Design of offers & services: application of the Design Sprint method to design the new offer. This method enabled us to work on 5 targets and generate over 500 ideas, mobilizing some 50 employees and testing some 20 concepts with 40 of our customer's customers and prospects.
- Modeling & scoping implementation: financial modeling of the new offering and construction of the roadmap
- Switch to project mode: program structuring (workstreams, projects), governance, comitology...
- Program management
To find out more, contact our team JTVCaHVic3BvdCUyMHR5cGUlM0Rmb3JtJTIwcG9ydGFsJTNENjExOTAxOSUyMGlkJTNEOGVjNTAxYzQtOTliMC00NDk5LWIwMWEtN2ZiMGMyNTEwN2NkJTVE
