Development and implementation of a 3-year marketing plan for an operator-integrator of mobility solutions
Context
Our customer wanted to take advantage of a lull in its tendering activity to develop and implement a 3-year marketing plan. This plan aimed to address 2 strategic issues: guaranteeing the level of excellence of our customer's offer, and enriching relations with Mobility Authorities.
Objective
VERTONE stepped in to frame this marketing plan and drive its implementation.
VERTONE contribution
- Diagnosis and definition of strategic objectives
- Identification of 24 sites to be investigated
- Qualification and prioritization of projects
- Implementation of the 1st quick wins
- Building an agile roadmap
- Launch and management of roadmap projects
To find out more, contact our team JTVCaHVic3BvdCUyMHR5cGUlM0Rmb3JtJTIwcG9ydGFsJTNENjExOTAxOSUyMGlkJTNEOGVjNTAxYzQtOTliMC00NDk5LWIwMWEtN2ZiMGMyNTEwN2NkJTVE
