Framing an omnichannel product reservation strategy, including e-reservations, for a major luxury goods group
Context
The luxury group wants to assess the relevance for its brands of implementing an e-booking service that is still not widely used.
Objective
Identify the potential, risks and benefits of omnichannel booking, and draw up recommendations for deployment.
VERTONE contribution
- International benchmarking of 70+ brands, including detailed benchmarking of selected brands and in-store mystery shopping.
- Development of a maturity grid to classify the brands studied
- Interviews with the Houses, the Group, competitors, VERTONE customers with e-booking services and publishers of this type of service.
- Analysis of several internal and external studies
- Issuing differentiated recommendations based on the company's context, concerning relevance to the brand, benefits, risks, launch procedures, adaptation to the customer journey and operational pitfalls to be avoided.
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