Framing the assortment of a new store concept for a major food retailer food retailer
Context
As part of the overhaul of its store concept, the brand wanted to review its product offering, rethink its store layout and rework its customer communications. In terms of product range, the company wants to reduce the number of items in its assortment, increase the weight of certain product families and offer its customers a frequently renewed "ephemeral" offer.
Objective
Create the assortment framework for this new store concept
VERTONE contribution
- Creation of a first assortment reduction
- Presentation and implementation of a new approach to building a target assortment based on data, as a complement to the business vision.
- Definition of the business bias for the company's new assortment
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