Improving the CSR impact of our product offering
Context
In a phase of accelerating its CSR strategy, a specialist DIY retailer sought to improve the CSR impact of its product offering by defining CSR commitments for each range and identifying the most responsible products to recommend to its customers.
Objective
Frame the methodology for improving the CSR impact of the product offering
Studying and prioritizing CSR issues
Defining CSR ambitions by range
Coordinate implementation with purchasing teams
VERTONE contribution
- Definition of 3-5 year CSR commitments for 11 pilot ranges, validated by the Marketing & Sales Departments and the Management Committee.
- More than 75 employees and 25 suppliers involved in a collaborative approach
- Benchmark competitors' commitments and best practices in end-customer communications
- Carrying out a customer survey by range to identify customer expectations on the subject of CSR
- Supporting purchasing teams in anticipating financial impacts and impacts on supplier/product listings
To find out more, contact our team
