Launch of a new m-commerce application for 16-30 year-olds
Context
One of the leaders in e-commerce (pure player) wanted to work on a new concept for an e-commerce site aimed at 16-30 year-olds, a demographic that is not very active on its historical site. A tightly-knit, multi-disciplinary team, incubated at Station F, was created to design the site from A to Z.
Objective
Create a new social shopping experience on digital and propose a personalized offer dedicated to the 16-30 age group.
VERTONE contribution
VERTONE worked on all the design stages right up to the launch of the app. Worked in agile / start-up mode. Ability to launch the app on time with an enriched social shopping experience and the creation of a unique experiential device.To find out more, contact our team
