Strategic analysis of a supermarket chain's own organic brand
Context
Our customer wishes toe take stock on the evolution of its organic private label by conducting a brand review.
Objective
Dnhance the diagnosis of lbrand particularly on the range (assortment, holding) and animation (drive, promotion, communication)
Co-construction of an action plan based on identified issues
VERTONE contribution
- Detailed analysis of all identified axes
- SWOT diagnostic summary
- Definition of an action plan with prioritization of the levers to be activated and identification, for each lever, of the necessary implementation period (short/medium/long term).
- Estimated sales potential over 3 years for the brand analyzed
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