Support for a mutual affinity bank in the creation and development of a Strategic Marketing capability
Context
To meet its ambitions for development and diversification in terms of markets, offers, distribution and partnerships, our customer wanted support in creating and developing a Strategic Marketing capability.
Objective
Our customer called on VERTONE to build a market knowledge base, define a market segmentation and identify priority targets, identify their needs and expectations and the associated levers in terms of offers, structure a market and competition watch, and support internal teams in adopting the approach.
VERTONE contribution
- Produce an overview of our customer's affinity market and the competition
- Carry out a customer survey to gain a deeper understanding of priority targets and their needs and expectations.
- Definition of priority strategic battles to be launched
- Definition of associated offering concepts through Design Thinking workshops
- Support in structuring Strategic Marketing, defining its service offering and positioning it within the organization
- Methodological support: structuring strategic intelligence, offer creation and life cycle processes...
To find out more, contact our team
