Support in framing and implementing a generosity operation in the context of the crisis at Covid-19 for an energy company
Context
Because gas, electricity, heating and domestic hot water are common goods essential to everyone's life and comfort, this player wanted to commit to helping the most vulnerable individuals in this exceptional context of the Covid-19 crisis.
Objective
VERTONE worked alongside the consumer marketing teams to frame and deploy this generosity campaign.
VERTONE contribution
Carried out a benchmark of generosity operations carried out in the energy sector, identified several scenarios for helping the most vulnerable customers (identified benefits and risks), framed the chosen scenario consisting of offering two months' subscription on the electricity contract of customers who received state aid(s) in 2019 to pay their energy bill (targeting, budget, communication), drew up a schedule, led progress meetings with all the parties involved (DSI, Dir. To find out more, contact our team JTVCaHVic3BvdCUyMHR5cGUlM0Rmb3JtJTIwcG9ydGFsJTNENjExOTAxOSUyMGlkJTNEOGVjNTAxYzQtOTliMC00NDk5LWIwMWEtN2ZiMGMyNTEwN2NkJTVE
