Support for the digital teams of a major food retailer for a strategic omnichannel "better eating" project
Context
In recent years, we've been witnessing a shift in consumer expectations, as they seek to to consume more responsibly responsible consumption and greater reassurance about the quality of the products they consume particularly in the wake of a growing number of health scandals and "shock" media reports on the bad practices of manufacturers and brands.
Objective
Offer the company's customers two complementary ways to consume better, in-store and online, bythem helpingier choice their products based on their expectations and leur offering better own-brand products
VERTONE contribution
- Market analysis and co-construction of the various services to be set up during workshops
- Formalization of paths and processes
- Framing the strategy for launching the new service on the mobile application
- Construction and management of the roadmap for solution deployment
- Set up user tests in production to improve user experience
To find out more, contact our team
