Support in strengthening the customer and patient orientation of marketing practices
Context
In an environment undergoing profound change (rise of digital technology, questioning of major pharmaceutical companies by patients...), a leading pharmaceutical laboratory has embarked on a global transformation of its relationship model.
Objective
Define and implement a strategy to capture medical tourism.
VERTONE contribution
identification of priority targets for foreign patients residing worldwide and foreign patients residing in France, highlighting of differentiating care offers for these targets, analysis of ways to strengthen the establishment's marketing positioning in relation to its competitors, design of marketing and sales initiatives, formalization of the associated marketing budget.To find out more, contact our team
