Responses to Calls for Tender for a transport company
Context
To secure its territory and conquer new market shares, our customer is positioning itself on calls for tender in offensive and defensive markets for its urban and interurban transport network operation activities.
Objective
VERTONE was commissioned to help build the customer-oriented marketing strategy and positioning upstream, and to contribute to drafting and coordinating responses to calls for tender (RFQs) on several markets.
VERTONE contribution
- Customer focus to provide a high value-added experience for passengers at every stage of their journey
- Strategic analysis of existing players to build a differentiating positioning
- Supported by local partners to establish a territorial base
- Creation of a multi-disciplinary task force with close supervision
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