Creation of an innovation showroom for a postal player
Context
After opening the doors of its head office to the general public to bring employees and customers closer together, the customer decided to intensify this ambition by launching an innovation showroom accompanied by VERTONE.
Objective
Structuring the approach to this new project.
Define the concept of the site, the issues addressed, the zoning of the space, its design and architecture, as well as the site's strategy and editorial process.
Helping to monitor and set up the project to ensure a successful launch at the time of the venue's inauguration.
VERTONE contribution
- Securing and structuring the project, both at launch and in the medium term.
- Clear definition of the venue concept: a modular showroom capable of hosting a multitude of event formats and use cases, both internal and external.
- Creation of an editorial strategy by theme and sector, renewed quarterly.
- Successful development and deployment of the communication plan.
- Construction of a broad sourcing of some thirty innovative in-house offers for the exhibition in this new venue.
To find out more, contact our team
