Defining and structuring the strategy of a home furnishings retailer
Context
Against a backdrop of short-term growth but a less optimistic medium-term outlook, the brand wants to anticipate this forecast and structure its 3-year strategy by putting the end customer at the heart of its decisions.
Objective
Identify the customer KPIs to be tracked over time, structure a program with over 40 projects (via interviews with key people / brand leaders), draw up a business plan for all projects in order to define a 3-year investment plan and structure the brand's priorities.
VERTONE contribution
Co-construction of a participative approach aimed at building a program whose objectives are fully shared by the whole company. Ability to federate the COMEX and n-1 teams to support the program and monitor it over time.To find out more, contact our team JTVCaHVic3BvdCUyMHR5cGUlM0Rmb3JtJTIwcG9ydGFsJTNENjExOTAxOSUyMGlkJTNEOGVjNTAxYzQtOTliMC00NDk5LWIwMWEtN2ZiMGMyNTEwN2NkJTVE
