Definition of growth strategy and 3-year potential for a home decoration retailer
Context
Our customer is looking to develop ambitious profitable growth over the next 3 years, and is keen to explore the opportunity of addressing its markets differently, as well as new markets with potential.
Objective
Carry out market research and identify potential new business models (market analysis, customer expectations, consumer trends, competitive benchmarking), quantify revenues and margins generated over a 3-year horizon by the main growth levers identified, prioritize growth levers to be activated according to potential and complexity.
VERTONE contribution
- In-depth analysis of the BtoC and BtoB decoration market, trends and competitive environment,
- Recommendation of two growth paths broken down into 6 main levers to double the customer's sales and sales revenue over the next 3 years
- Validation of the Strategic Plan with Group management and start of implementation of the defined plan
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