Development of strategic partnerships to build the value proposition of a benefits program
Context
As part of the launch of a new global loyalty program, our customer (an international organization in the automotive sector) wanted to develop new strategic partnerships to enrich the program's value proposition.
Objective
Forge partnerships with international players in different business lines (tourism, leisure, hotels, retail, catering, automotive) to bring exclusive, differentiating benefits to over 80 million members in over 100 countries.
VERTONE contribution
- Identify and score potential partners according to various prioritization criteria: geographic coverage, attractiveness to end-customers, etc.
- Develop a prospecting plan (+150 international companies identified and +230 qualified contacts) and produce sales presentations.
- Contact prospects and conduct sales meetings to present the partnership opportunity, and establish and negotiate the terms of a partnership.
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