Diagnosis and framing of service pricing policy
Context
Our customer, the leading DIY retailer in France, has high ambitions over the next 3 years for its fitting services, which are intended to be a growth driver for the brand. The price component - their level of competitiveness and communication - represents one of the levers for development.
Objective
Carry out an internal diagnosis of the pricing policy for installation services, analyze the competitive offer, define the principles structuring the target pricing policy.
VERTONE contribution
- 360° diagnosis, definition of service segmentation
- Framework of target pricing policy (guiding principles associated with each price segment)
- Defining the deployment roadmap
To find out more, contact our team
