Diagnosis of a DIY loyalty program
Context
To meet the new challenges it faces, this DIY retailer is reviewing its investment strategy and rethinking its marketing and sales strategies.
Objective
Analyze the performance of the loyalty program, and identify the extent to which optimizing it could benefit the investment strategy. To this end, VERTONE carried out a quantitative diagnosis.
VERTONE contribution
- Identify key value drivers and differentiators at the start of the customer lifecycle, and refine targeting.
- Identification of a profitability pocket that would enable iso-generosity/investment value creation.
- Estimated uplift and program performance.
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