Diagnosis of global digital activity for a cosmetics company
Context
Against a backdrop of declining e-commerce performance worldwide, we wanted to carry out a complete diagnosis of the e-commerce business, by analyzing the brand's digital performance in its various markets, as well as organizational dysfunctions.
Objective
Identify areas of work to restore growth prospects in digital, give central management a clear, shared mission (vis-à-vis the markets) and define a target organization for digital management.
VERTONE contribution
Co-construction of a vision & roles for central management (vis-à-vis headquarters and countries). Closer-knit teams, aware of the difficulties they face and their origins. A new digital impetus for the brand, with the development of new mobile and social networking strategies.To find out more, contact our team
