Due diligence for an investment in a seabed Big Data platform offering
Context
For several years, a bank has been investing in companies operating in the field of Digital Trust and data platforms. In this context, the bank has identified a target company working in the maritime Big Data field, and would like to analyze its revenue potential for the coming years with due diligence.
Objective
The purpose of this study is to give an opinion on the ambitions set out in the company's business plan in relation to the target market and the state of the competition, in order to support or discourage an investment.
VERTONE contribution
- Frame the company's market environment by identifying potential markets and understanding the company's business.
- Analyze the company's target market, identifying 5 main sectors of activity that could be customers for the offer
- Identify customer needs and expectations, purchasing models & possible partnerships: qualitative interviews with sector players and assessment of their appetite for such an offer.
- Analyze the "business plan": compare positioning hypothesis and targeting vs. market reality and actual sales.
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