Opportunity study for the launch of co-branded payment cards for a multi-brand hotel group
Context
With a presence in over 100 countries and a brand portfolio that covers all segments of the hotel market, the hotel group wants to make its loyalty program the spearhead of its growth strategy. Against this backdrop, VERTONE was asked to study the opportunity of launching a range of co-branded cards in different countries or regions of the world (France, Europe, North America, South America, Asia).
Objective
Increase awareness of the Group and its loyalty program. Increase the frequency of stays by program members. Increase revenues for the loyalty program and hoteliers. Improve customer knowledge.
VERTONE contribution
Global opportunity study by geographic zone or country. Prioritization of countries in which to launch one or more cards. Selection and negotiation with card networks and/or issuing banks. Definition of co-branded offer in 3 priority countries. Financial modeling. Acquisition strategy for future cardholders and implementation of the acquisition plan in the first country.To find out more, contact our team
