Opportunity study for the launch of an eCommerce platform aimed at foodservice professionals for a leading FMCG player
Context
The customer's distribution model is exclusively indirect, with products distributed to catering professionals (CHR) via wholesalers. The customer's historic brands enjoy a high level of recognition and penetration among end-customers.
Objective
Our customer wants to study the opportunity of a digital road-to-market, directly addressing end-customers to work on penetrating innovative brands / "small runners" and capturing customer knowledge.
VERTONE contribution
Recommendations and trade-offs for each distribution scenario identified, full qualification of the final recommendation and identification of the economic and organizational impacts, definition of the deployment macro-roadmap.
