Designing a loyalty program for a cosmetics company
Context
A French player in the "access" and eco-responsible perfume sector, wishes to study the opportunity of launching a loyalty program to meet two main objectives: develop customer value and serve as a communication relay for the brand platform.
Objective
Validate the relevance of a loyalty program in the customer context and build the system to develop value and enhance the brand platform.
VERTONE contribution
- Identification of value development levers to be worked on globally and for the loyalty program (quantitative analyses).
- Benchmark loyalty programs, mainly in the cosmetics sector
- Identification of the objectives, levers & structuring issues of the future loyalty program
- Identification of issues, problems, risks and opportunities relating to the launch of a loyalty program (interviews, benchmarking, store visits)
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