Identifying the business outlook for a mutual insurance group in the agricultural market to 2030
Context
In a fast-changing agricultural market, our customer is looking to revitalize its value proposition around new customer profiles.
Objective
VERTONE was asked to take a 10-year view in order to identify priority avenues for development in the agricultural market, and to map out a potential business trajectory.
VERTONE contribution
Modeling of the evolution of the number and weight of each agricultural sector by 2030, prioritization of 4 agricultural sectors and 2 new complementary segments, modeling of 3 scenarios (trend, medium, high) for the evolution of the penetration rate per sector and associated variations in sales by 2020, selection of one scenario per sector and estimation of potential sales in 2020, identification of 23 areas of improvement for the future value proposition.
