Identifying the new relational posture at the point of sale
Context
Following the definition of a new communication strategy, this retailer wished to embody in tangible evidence the new relational posture for its customers and point-of-sale staff.
Objective
Define the benchmark for the new relational posture through the managerial attitudes and practices to be adopted.
VERTONE contribution
Co-constructing evidence of the brand's relational posture in terms of customer relations, sales attitudes and managerial practices To find out more, contact our team
