Integrating CSR into the definition of an insurer's strategic plan
Context
As part of the work to define the 3-year Strategic Roadmap for a Mutual Insurance Group, our customer wants to acculturate its employees to CSR and integrate the associated issues into its 3-year Project Plan.
Objective
Raise awareness of CSR among our 800-plus employees, and provide business line managers with the keys to integrating CSR into their business projects over the next 3 years.
VERTONE contribution
- CSR awareness training for managers involved in defining the 3-year Strategic Roadmap, through sharing sessions (presentation of key concepts and notions, sharing of benchmark elements, presentation of a methodological approach for defining the Strategic Roadmap).
- Questioning of all projects included (or to be included) in the Strategic Roadmap from a CSR perspective, using a grid of key questions drawn up by the firm's CSR experts.
- More than just selecting projects on the basis of their impact, this approach has enriched strategic projects and their future implementation with a CSR angle, and raised awareness on the part of employees.
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