Context
Having obtained government authorization to market its plant-based energy in France, the customer wishes to define and launch a commercial offer on the French market as soon as possible.
Objective
Formalize an offer and launch a sales team in less than 6 months on the French market.
VERTONE contribution
Carrying out an opportunity study to determine the market potential to be addressed over the next 5 years and the priority targets for this new energy, definition of the marketing offer (concept, associated services), definition of the pricing model and sales targets for the activity, construction of the business plan for the activity over 5 years, definition of customer paths and framing of internal processes, identification of the professions needed to operate the activity, framing of the sales activity : sales conquest strategy, sales force organization, activity sequencing, construction of sales tools, definition of management indicators and performance monitoring.To find out more, contact our team.
