Launch of a range of offers dedicated to energy-saving work for an energy company
Context
Against a backdrop of compulsory EEC production, an energy company wants to launch a range of offers dedicated to energy savings, to help it meet its energy saving certificate production targets.
Objective
Formalize a range of offers that will make it easier to guide the general public towards appropriate energy-saving solutions.
VERTONE contribution
Description of the marketing mix for target offerings, qualitative testing of several offerings that meet customer needs and selection of offerings with a strong customer promise to simplify understanding of the product line, design of customer journeys related to the offerings, identification of IT and legal impacts, drafting of communication platforms for the offerings and the product line, development of the business plan for the offerings, and implementation of the rollout with successful adoption by the sales force thanks to clear and user-friendly materials.
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