Launch of a range of offers dedicated to energy-saving work for an energy company
Context
Against a backdrop of compulsory EEC production, an energy company wants to launch a range of offers dedicated to energy savings, to help it meet its energy saving certificate production targets.
Objective
Formalize a range of offers that will make it easier to guide the general public towards appropriate energy-saving solutions.
VERTONE contribution
Description of the marketing mix of target offers, qualitative study tests of several offers meeting customer needs and choice of offers with a strong customer promise for easy reading of the range, design of the customer paths linked to the offers, identification of IS and legal impacts, drafting of communication platforms for the offers and the range, construction of the business plan for the offers, implementation of deployment with successful appropriation by the sales force thanks to clear, easy-to-use supports.To find out more, contact our team.
