Market study of service platforms for an insurer
Context
A market-leading mutual insurance company wishes to adopt a new insurer posture, moving from a transactional customer relationship to a relational mode (advice, prevention & support). It also wants to integrate services into its value proposition to support this strategy.
Objective
VERTONE was asked to support the company in framing and setting up a digital services platform and designing a range of high value-added services around the home.
VERTONE contribution
- Benchmark service offerings and select strategic partners
- Definition of new exclusive B2C and B2B offers
- Definition of business models and production of business plans to assess overall project profitability
- Support in negotiating partnerships
- Production of presentation files for approval by general management
- Framing of multi-channel customer journeys, content and marketing promises
- Coordination of platform launch and marketing at group level
To find out more, contact our team JTVCaHVic3BvdCUyMHR5cGUlM0Rmb3JtJTIwcG9ydGFsJTNENjExOTAxOSUyMGlkJTNEOGVjNTAxYzQtOTliMC00NDk5LWIwMWEtN2ZiMGMyNTEwN2NkJTVE
