Measuring customer satisfaction and improving the customer experience for a shopping center real estate company
Context
Against a backdrop of declining shopping center traffic, this real estate company aims to improve the customer experience of the retailers involved in its shopping centers, in order to build loyalty.
Objective
To make the real estate company more proactive in terms of sales and customer relations, while better anticipating difficulties encountered at every stage of the customer journey.
VERTONE contribution
Measure retailer customer satisfaction (store managers, real estate manager, marketing manager or general manager of the retailer), identify priority levers for improvement, define a target customer experience, launch customer experience improvement projects in conjunction with the property's marketing, management, operations and operating departments.To find out more, contact our team
