Overhaul of the omnichannel sales policy for the delivery service
Context
A leading DIY chain in the French market, our customer wants to improve the competitiveness and simplicity of its delivery service sales policy in order to face up to increased competition from pure players and traditional DIY players.
Objective
Support the customer overhaul and implement its delivery service sales policy
VERTONE contribution
- Diagnosis of current internal and market situation (internal interviews, benchmarking)
- Define omnichannel sales policy for delivery service in line with simplicity expectations
- Quantification of the economic impact and qualification of the need for each dimension impacted, and coordination of contributors: tools, communication, change management, piloting
- Implement sales policy and support head office and field teams in policy changes
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