Prospective study on the evolution of the French television sector and strategic positioning recommendations
Context
The French subsidiary of an American media conglomerate operates three pay-TV channels in France, distributed exclusively in the packages of an Internet service provider.
Objective
In anticipation of the expiry of its exclusive deal in 2021, our client asked VERTONE to carry out a prospective study of the evolution of the French television sector over the next 5 years, and to help it define its positioning strategy.
VERTONE contribution
Facilitation of "Serious Games" sessions to identify the potential responses of key market players to the envisaged changes, production of a prospective market study outlining three main scenarios for changes in the sector, definition of two key positioning axes for the customer in the envisaged new market context, definition of a 5-year strategic roadmap integrating the main work to be carried out as well as the renegotiation strategy to be carried out in anticipation of the end of the exclusivity contract.To find out more, contact our team.
