Redefining the pricing policy of an electric vehicle manufacturer and the presentation of its price list for the general public.
Context
Against a backdrop of growing use of electric vehicles, the operator of charging stations for the general public wants to revise its pricing structure so that it better meets customers' expectations, according to their usage, while making it more attractive to attract more new customers.
Objective
Develop the brand's revenues while enabling it to win new customers in a new market.
VERTONE contribution
Assessment of market maturity and outlook, analysis of customer behavior, usage and needs, benchmarking of competing recharging operators' offerings, development of several pricing grid scenarios, evaluation of different customer costs per use, design of the pricing grid for the general public.To find out more, contact our team
