VERTONE consulting firm development service marketing strategy

Case studies

Scaling up and defining a 4-year roadmap for an insurer's service platform

Scaling up and defining a 4-year roadmap for an insurer's service platform

Context

Our insurance client has launched a new range of services for its private and business customers, and is now looking to develop it further.

Objective

VERTONE has been asked to support the insurer in scaling up this activity, and in defining the roadmap for the next 4 years.

VERTONE contribution

  • Business review since launch
  • Benchmark competitors' service platforms
  • Defining the 4-year vision and framing the levers and resources to be deployed
  • Study the profitability of each lever: macro-calculation of relative costs and revenue estimates
  • Building a 4-year roadmap

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