Framing and deployment of a new loyalty program for a GSA player
Context
The retailer's current loyalty program is no longer able to generate growth in frequency or in the average basket of enrolled customers. What's more, consumers perceive its generosity to be low, and the program too complex.
Objective
Our customer wants to define a new customer loyalty offer, more generous, simpler and in line with the expectations of its customers, including non-promoters, by integrating a service dimension in addition to transactional benefits.
VERTONE contribution
Diagnosis of the program and study of customer and network perceptions, definition of new program objectives, ideation workshops and co-construction of a new loyalty offer, 3-year business plan, definition of the project organization and PMO through to implementation in sales outlets.For more information, contact our team.
