Diversification strategy for a leader in BPO and customer relationship centers in the Energy and Utilities sector
Context
The customer, a leader in BPO and customer relationship centers, wishes to assess the potential for development beyond its current business portfolio centered on the energy supply / marketing segment.
Objective
- VERTONE has been asked to identify and evaluate market segments in continuity or extension/breakthrough of the current portfolio that offer potential for outsourcing business and growth relays.
VERTONE contribution
- Model a segmentation and prioritization tool for target markets (40 markets studied / 10 target markets)
- Interview some thirty leading players in the target markets to identify business opportunities and assess their willingness to outsource customer relations activities.
- Define the Top 5 / Top 10 key prospects by market and define a sales roadmap
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