Opportunity study for a long-term rental service of electrically-assisted bicycles (EABs) for local authority users and company employees
Context
Our customer is firmly rooted in local communities, and is looking to increase its presence with local authorities and businesses by developing a subsidiary specializing in mobility consulting and a new long-term rental service.
Objective
VERTONE was commissioned to assess the market opportunity and define the strategic fundamentals of the offer.
VERTONE contribution
- Market analysis (quantification, competitive intensity)
- Needs survey of a sample of 30 target communities
- Offer positioning and strategic segmentation
- Setting an end-user price based on the average cost of owning a VAE
- Sales forecast modelling, community targeting
- Final presentation to the group's decision-making bodies
Following on from the study, a regional call for tenders for a fleet of 15,000 VAEs was won by the customer, requiring assistance with the deployment of the service. VERTONE was commissioned to organize and manage the provision of VAEs in the parent company's distribution network.To find out more, contact our team
