Support in framing and launching a Smart City commercial offering for an energy market leader
Context
To leverage its Smart City expertise by drawing on all the skills and successes of the Group's subsidiaries and head office, our customer, a leader in the energy market, is looking to frame a sales visit offer across several physical sites.
Objective
VERTONE was commissioned to help frame and launch this new offer, and to present it in concrete terms to prospective companies and local authorities, to help them imagine the Smart City on their territory.
VERTONE contribution
- Validation of the challenges and quantified objectives of the system
- Identification of target audiences and typical career paths based on expectations
- Identification of key success factors and budget definition
- Definition of the offer's value proposition: itinerary and targets, discourse and language elements, processes and logistics, visit media
- Definition of launch and communication plan
- Governance and project management with all stakeholders
To find out more, contact our team
