Helped define a new loyalty offer for an airline's top international customers
Context
In an existing multi-status Frequent Flyer Programs context, the customer wants to reserve exceptional treatment for its very best customers through a unique, cost-effective service offering that includes more recognition and aspirational benefits for customers, in order to build loyalty.
Objective
Set up a loyalty program dedicated to the best customers, giving them a lasting advantage over their competitors.
VERTONE contribution
Benchmark of best practices in the treatment of best customers in the airline & non-airline sectors, qualitative & quantitative analysis of different evolution scenarios & eligibility criteria, co-construction day with 50 travelers among the airline's best customers, customers development of the new service offering dedicated to best customers, structuring of project implementation.To find out more, contact our team JTVCaHVic3BvdCUyMHR5cGUlM0Rmb3JtJTIwcG9ydGFsJTNENjExOTAxOSUyMGlkJTNEOGVjNTAxYzQtOTliMC00NDk5LWIwMWEtN2ZiMGMyNTEwN2NkJTVE
