Support in setting up a multi-brand, multi-market DAM and defining the E-Retail strategy for a luxury spirits company
Context
As part of its digital transformation, an international French wine and spirits group wants to deploy a DAM to facilitate multi-channel management.
Objective
Participate in project scoping, support tool design, design target content management business processes, and frame and implement the international deployment strategy.
VERTONE contribution
Provision of a tool that meets business needs (storage of legal information and link with product information, sharing functionality, organization and security of media storage, loading of high-definition content, etc.). Worldwide deployment of the tool across 13 brands and some 50 markets in 6 months. To find out more, contact our team
