Framing the target omnichannel animation plan for a cosmetics retailer
Context
The customer wants to overhaul its customer animation system to meet the challenges ofomnichannel . the target vision is to be built for 3 markets (France, Russia and Turkey) and to respond to the local specificities of these subsidiaries.
Objective
Build the target animation plan
Identify associated prerequisites
Prioritize identified campaigns
Define guidelines for managing customer consent
VERTONE contribution
- Stakeholder alignment on the objectives of customer animation in target vision and on the guiding principles of omnichannel animation.
- Creation of an articulated animation plan integrating the omnichannel challenges specific to the 3 markets concerned.
- Identification and prioritization of technical requirements for target campaigns
- Support from the parties concerned for the management of customer consents in target vision
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