Transparency and optimization of private label product quality for a mass retailer
Context
In line with its brand positioning, this distributor is committed to continuous improvement in product quality, and is reworking some of its private label recipes to meet consumer expectations.
Objective
Take stock of the quality of private label products, and define a framework for transparency and optimization of product quality, to meet customer expectations as closely as possible.
VERTONE contribution
Co-construction of an approach to transparency and continuous improvement of product quality, identification of priority references to be reworked, redefinition of innovation and reformulation processes, and support for the launch of a wide-ranging recipe optimization project covering nutrition and food additives.To find out more, contact our team
