Training Objectives
Overall objective
- Understand how digital marketing can be used to attract prospects, convert them into qualified leads, and support sales teams in improving their ability to close deals, using strategies tailored to the company’s specific challenges
Detailed objectives
- Understand the digital strategies for attracting qualified leads through search engine optimization, online advertising, and social media.
- Know how to define and implement lead nurturing strategies to guide prospects throughout their journey or lifecycle and influence their purchasing decisions.
- Learn how to develop an inbound marketing strategy by organizing the content, tools, and actions needed to convert prospects into customers
Who is this training intended for?
Target audience
Businesses: Marketing and Digital Managers and Staff
Level
All levels
Prerequisites
This course has no prerequisites
Training Program
A one-day training course divided into five modules, featuring practical exercises based on real-world scenarios.
Module 01
Introduction to Inbound Marketing
- Understanding what Inbound Marketing is and its fundamental principles.
- Identify the role of inbound marketing in a customer acquisition strategy.
Module 02
Attract Prospects with Inbound Marketing
- Discover the methods and strategies for attracting potential customers
- Practical examples to help you understand best practices for attracting prospects
Module 03
Converting Leads into Customers with Inbound Marketing
- Develop strategies to convert prospects into customers by implementing tailored actions at each stage
- Practical examples to help understand the methods and actions implemented
Module 04
Organize an Inbound Marketing Campaign
- Organizing and Planning an Inbound Marketing Campaign: Goals, Strategy, Teams, and Tools
Module 05
Equip yourself with the tools to implement inbound marketing
- Provide an overview of existing marketing automation solutions, their evolution, and their scope of application
Teaching Methods and Adaptation
Teaching method
The course provides a theoretical foundation, a central case study, and numerous examples. Training materials are provided to all participants.
Adaptation of the training program
The training program can be tailored to the company's needs:
- Adjusting the duration of modules to suit the trainees' needs
- Customizing the materials and tools provided (incorporating the company's brand guidelines and logo)
- Designing practical case studies based on data provided by the company
Practical Information
The training will take place at our offices (7th arrondissement, Paris) or at the company's offices, and/or via video conference
Assessment of Learning Outcomes
Satisfaction Survey
Satisfaction is assessed at the end of the training.
Funding
This training course may be covered by your company's training budget.
Accessibility and Disabilities
Our training programs are accessible to people with disabilities.
For more information, visit our section Accessibility
Alexandre Bocris
Partner at Vertone & Marketing Trainer
